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In 2007, our founder Steve Liberati was working for his father’s exterminating business, but his real passion was nutrition and fitness. After getting to know some young teens on his regular route, he was moved to invite them to workout with him in a local park. From the conditions they were living in, Steve knew their recreational options were limited and potentially dangerous.
Before long, Steve had a pack of kids he trained regularly with whatever equipment he could fit in the trunk of his car. A firm believer in paleo nutrition, Steve wanted to provide a nutritious lunch for his young athletes that they could eat at school. So he packaged beef jerky, nuts and berries to stay fresh in their backpack. And his flagship product the PaleoKit was born.
Knowing he had stumbled upon a solution for paleo dieters looking for hard-to-find portable lunch and snack options, Steve started selling his PaleoKits online. 14 years and 60 products later, athletes, outdoor enthusiasts and paleo people around the globe have made Steve’s their favorite on-the-go clean eating options.
Much has changed since those early park days. Every day after school, about 40 young athletes from the hard streets of Camden, NJ pour into "Steve's Club Camden" the gym at Steve’s. They lift weights, jump on boxes, climb ropes and do pull ups--as a way to pull out of the perils of street life. Some of the older teens even work next door in the warehouse where Steve’s are made, packed and shipped.